Patrik Diethelm and Karin Jaggi announce their own brand “patrik diethelm”.
“A few months ago we sent you the information that our F2 working contracts were terminated. During this competition season we still raced on F2 boards and tried to achieve the best results and maximum media coverage.
Yesterday, 30th September 2009, our team rider contract ended and we made the decision to definitely separate from F2. F2 was a major part of our lives. We had a great time, made many friends and feel privileged to have lived through the ups and downs together.
Windsurfing has been our life for more than 20 years. Today our passion and addiction for our favourite sport is bigger than ever. To be able to keep living our dream and sharing our passion we made a big step. „Time and tide wait for no man“.
We are thrilled to be able to announce the launch of our own brand “patrik diethelm”. After thinking many months about the perfect brand name we decided to simply name it who we are.“
Patrik: “Karin Jaggi on her side is a woman windsurf legend. With a university degree in marketing and economics she will be the backbone of our business. She will surprise you with innovative, out of the box marketing elements and strategies and keep you updated on the “patrik diethelm” adventures on the seven seas.” “Our two-man-show is looking forward to a challenging and exciting future and hope that we can continue to live, push and develop the fun and extreme sports further. See you on the water!”
Karin & Patrik
And..if you compared the design with 80’s, 90’s B-socks, etc, well, fine-i have to say then, there were a better days in design!Same about music, adverts, movies, you name it:) The World going down:D
Haven’t seen such a beautiful boards for a long time. Clean, cool,tasty design. What a colors! Don’t listen to the youngsters who are a big critics but not as good buyers:)
I have not problem with the graphics.
In fact, I would gladly take them over the light-sanded (unfinished) look a lot of high-end boards come with.
BTW, my Rebel 86 was one of my fav. all-around boards.
hello Patrik, May I suggest that when choosing your final designs, contact an industry designer. Well thought out new designs can be very interesting with lasting qualities. This is not easy to achive though and I would highly recommend using designers that are well versed in lasting graphics or can apply classic design style with a slight twist of flare. As Kirri is probably aware, presentation of a brand is VERY important and I agree with and applaud your vision for creating a board that will not look old next year. A good designer will work with you to reduce… Read more »
Also comparing windsurf equipment market to skiing eqp market i s kinda awkward. A pair of good skis cost about 300-500 euros so in a price of one windsurf bord you can have 3-5 pairs of skis. If You’re a fashion victim You can have a pair for every set of fancy skiing clothes in a price of one windsurf board 😉