The “red dot” is the award for high design quality. Only products that clearly stand out from comparable products due to their outstanding design receive the sought after quality seal from the international jury. NeilPryde got the award for the 2010 Sail Collection and the X3 boom.
Today, the red dot design award, the origins of which date back to 1955, is one of the biggest and most renowned design competitions in the world. The red dot design award’s jury consisting of international experts guarantees an objective and fair comparison on an international scale. The expert jury had a difficult task this year being presented with a total of 4,252 entries from 1,636 companies in approximately 57 countries around the world. In the end, only the very best from the field of the top-class participants were selected. The festive awards presentation with more than 1,000 guests will take place in the Essen opera house, the Aalto-Theatre, on 5 July 2010 in Essen, Germany, the 2010 European Capital of Culture, the product will then be presented in a four-week special exhibition at the red dot design museum.