Alex Zenovic, Marketing Director at Neil Pryde announced changes in the Pryde Group Management


Hong Kong, 19 Dec 2013 – Effective 31st December 2013, Neil Pryde will retire as Managing Director of the Pryde Group. Neil Pryde will become the Chairman of the company after retirement and will devote most of his time in promoting and supporting the company’s business activities around the world.


Patrick Pender will become the new Managing Director at NeilPryde

Patrick Pender will become the new Managing Director at NeilPryde


Patrick Pender, currently Deputy Managing Director, will become Managing Director and Peter Lui, currently CFO for the company, will become Chief Operating Officer. All new appointments will be effective from 1st January 2014.

Patrick Pender has 30 years of experience in management, brand building, manufacturing and retailing. Having been a part of management teams at the Gaastra Group, Guess Watches, Oozeeki and Bvlgari, he brings with him a broad range of experience and an understanding of the European, American and Asian markets. Patrick Pender is also a world-class sailor with first hand understanding of the sports the Pryde Group is involved in.


Mr. Neil Pryde after 43 years in the business

Mr. Neil Pryde after 43 years in the business



In making this announcement, Neil Pryde commented:

“The decision for me to step back from active management of the company that I founded 43 years ago is obviously a significant milestone in the company’s history and in my life. Pryde Group represents my life’s work and I am extremely proud of what we have been able to create in one of the world’s leading action sports companies with market leading brands in windsurfing and kitesurfing.

I certainly could not have achieved anything we have done without the support of an incredibly loyal group of colleagues and employees and I will not forget the effort you have made on behalf of the company. I wish you well for the future.

I am confident that Patrick with his experience and leadership will bring us greater success and I hope you will give Patrick the same support you have given me over many years.

Peter Lui has been my close associate for more than 13 years and I am delighted to see him in his new role as Chief Operating Officer and I am sure he together with Patrick will be instrumental in the future success of the company.

As you are aware, I will become the Chairman of the company and remain as a member of the Board of Directors. You may be assured that I will continue to maintain a very strong interest in all of the company’s activities and the progress of its employees.”


The Pryde Group is a member of the Shriro Group. 


©Pryde Group 2013