NeilPryde announces LIVE broadcasting from their annual Maui photo shoot starting on April 4th.
They have partnered with Jay from Globalshots and will be sending photos, videos, interviews and updates – as they happen.
“Get a glimpse behind the scenes of the photo shoot and interact with TeamPryde directly. We will announce interviews in advance so that you have a chance to ask some questions. All this will happen on our Facebook Page so make sure you ‘Like’ us to keep up to date,” the NP marketing promises.
After we put this article and a poll online, if it is a good idea to advertize 2012 products already in spring 2011, the NP marketing sent us the following: “We will not be showing any 2012 products at all and will not be advertising the products until August 2011 when they are launched. The photoshoot live update, will show rider interviews (not mentioning the 2012 gear), life style, photographer interviews etc. but no product at all.”
Unfortunately it looks like NP sent this PR-hoax out to catch as many people as possible to “like” their Facebook account. Not good.
hey max…….. if it was live then i missed it even when sitting on the beach!!!!!!!hahahahahahaahhhahahaha showing youtobe videos is not live. who was the idiot who said this was live anyway?????? wind surfing is to small of a recreation to get on tv
In order to grow, the sport should get more simple, cheaper and try to atract a wider range of public (mostly kids). The marketing has to be the sport itself and the sensation it provides!! Then the real pros will come and the brands will be able to sell more begginers gear instead of trying to make people change for new equipement every year . At the moment, the market is oriented to 30 to 60 years old, reach, maniatics…
If nobody buys gear. Then there are no pro riders. and even less gear. thats not good.
Everybody stop buying new windsurfing gear for 1 year and then the brands will slow down and follow the riders needs…